As part of our on-going exploration of some very effective marketing strategies which can be borrowed from certain industries and deployed in others, the spotlight falls squarely onto the online casino industry which is naturally very competitive. The cut-throat competitive nature of this particular industry means that those platforms which are winning the online visibility game clearly have something special which forms part of their marketing tactics and so if you emulate some or all of those tactics then you might very well find yourself miles ahead in your own field and market.
A solid core offering
If a user doesn’t get a good experience on a particular online casino they will swiftly move on to the next of many on offer, so the marketing tactic we can learn from here is that of making sure your core offering, product or service is solid and does what it sets out to do.
Emulating the real world
Online casinos really are just an extension of how gambling is done in the physical realm and that’s pretty much what the marketing tactics employed with regards to this teach us. There has to be something which you’re working to “solve” or provide and that has to form part of your story as you build up some credibility and mileage to point back to as some experience and expertise.
Huge initial investment
While in the case of any self-respecting online casino with big ambitions the initial investment will naturally come in the form of money (capital), for many other ventures in various other industries it doesn’t necessarily have to be money which makes for a big investment. It might be some time which is needed, effort, research, etc.
Special promos and offers
The online casino industry at large is almost forced to play along with this particular marketing tactic of handing out bonuses of sorts as part of their special promotions and offers. Basically it’s a straight forward matter of if a gamer can get a signup bonus of up to 200% on their deposit at one online casino, why would they settle for one which offers a lesser bonus or one which doesn’t offer a bonus at all?
Word of mouth
Word of mouth is still the most powerful form of marketing and one which some of the bigger and more astute players in the online casino industry have managed to perfect. It’s quite a rewarding feat to achieve in that you don’t really actively seek out people who are going to spread the word about you, so word of mouth is somewhat of a spontaneous marketing channel. It goes back to our discussion of giving clients a solid core offering because that is how news spreads. I mean if you read any Monster Wheels slot review for example, there is no way you wouldn’t want to try it out yourself on the back of been made aware of some amazing perks to come away with, just by participating.
So focus on a great core offering and the word-of-mouth marketing channel will take care of itself.