Top tips for successful social media in business

Social media is one of the most powerful tools a business can use to market itself.

Many industries rely heavily on digital marketing, with a vast majority of customers regularly influenced by the information they find online.

Read on for our top five tips for successfully promoting your business on social media.

Be selective

Facebook, Twitter, LinkedIn, Snapchat, Instagram – there’s an ever-increasing list of social media platforms to use, but you don’t have to be on every single one of them.

Doing selected ones well rather than all of them badly will pay dividends in the long run, and it’s certainly worth asking your customers which ones they use the most.

Try out different networks and publish various types of content. Once you know what works keep doing it consistently and you will reap the rewards.

Tap into your staff

Companies can often embrace social media marketing without the need to spend huge chunks of money or use an external agency.

Your staff and customers are an unlimited resource for content – they can provide you with endless amounts of things you can use on social media.

They have informative success stories and valuable insights you can use to retain existing customers and help attract new business.

Establish a content calendar

Create a content calendar based on your marketing and organisational goals.

If you’re a gambling company, use this to plan when you will post VonBets Casino promocode 2018 offers or similar promotions.

Work in staff and member focused content to ensure that the people at the core of your activities feel valued and worthwhile.

Once you have a framework laid out, use social media management tools to schedule the content.

Social media management tools save time

Tools like Tweetdeck, Hootsuite and Sprout Social are invaluable when it comes to managing your social media pages.

These allow you to save time by scheduling posts, and include content calendar functions to plan a weekly strategy that is timely and relevant to your audience.

This lets you to focus on real-time moments that happen in your business and gives your social media the ideal mix of content to keep people engaged.

Create a social media policy

If you’re using staff to contribute to your social media strategy, make sure they fully understand your company’s policies and guidelines.

Train them on best practices and a set of standards to ensure they always act in a professional manner. Include a social media policy in your company handbook and make sure employees sign it.

Social media can have a negative impact on both the business and its employees, so it’s crucial to ensure everyone understand their responsibilities.

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