Social media is one of the most powerful tools a business can use to market itself.
Many industries rely heavily on digital marketing, with a vast majority of customers regularly influenced by the information they find online.
Read on for our top five tips for successfully promoting your business on social media.
Be selective
Facebook, Twitter, LinkedIn, Snapchat, Instagram – there’s an ever-increasing list of social media platforms to use, but you don’t have to be on every single one of them.
Doing selected ones well rather than all of them badly will pay dividends in the long run, and it’s certainly worth asking your customers which ones they use the most.
Try out different networks and publish various types of content. Once you know what works keep doing it consistently and you will reap the rewards.
Tap into your staff
Companies can often embrace social media marketing without the need to spend huge chunks of money or use an external agency.
Your staff and customers are an unlimited resource for content – they can provide you with endless amounts of things you can use on social media.
They have informative success stories and valuable insights you can use to retain existing customers and help attract new business. The larger the crowd, the more stories we’ll hear. Therefore, recruiting people from the outside is one way to get more content for your social media profile. One of the agencies you could think of may include albuquerque web design help from plenty of pixels.
Establish a content calendar
Create a content calendar based on your marketing and organizational goals.
If you’re a gambling company, use this to plan when you will post VonBets Casino promocode 2018 offers or similar promotions.
Work in staff and member-focused content to ensure that the people at the core of your activities feel valued and worthwhile.
Once you have a framework laid out, use social media management tools to schedule the content.
Social media management tools save time
Resources similar to this social media management software from Reputation, as well as tools like Tweetdeck, Hootsuite, and Sprout Social, are all invaluable when it comes to managing your social media pages.
These allow you to save time by scheduling posts, and include content calendar functions to plan a weekly strategy that is timely and relevant to your audience.
This lets you focus on real-time moments that happen in your business and gives your social media the ideal mix of content to keep people engaged.
Create a social media policy
If you’re using staff to contribute to your social media strategy, make sure they fully understand your company’s policies and guidelines.
Train them on best practices and a set of standards to ensure they always act in a professional manner. Include a social media policy in your company handbook and make sure employees sign it.
Social media can have a negative impact on both the business and its employees, so it’s crucial to ensure everyone understands their responsibilities.
