Because of the ease with which we can now reach people from all over the world, thanks in large part to the internet, a lot of the rules and regulations which surround the manner in which we’re allowed to deliver marketing campaigns are overlooked. You can find yourself in a lot of trouble if you don’t exercise caution and are found to be in serious breach of some local regulations in the area you’re targeting with your marketing and advertising campaigns, but for the most part it’s only a matter of exercising some common sense.
In today’s post we explore some of the pointers you need to consider when you’ve decided that it’s time to go global with your marketing campaigns, but we won’t necessarily just be looking at it from the legal perspective.
Building your own traffic streams
It’s an art form in itself building your own traffic streams, but it’s something which has become a necessary activity for survival when you want to reach a much wider target audience with your offer. There are just too many traffic “resellers” these days and the millions of “hits” you buy cheaply are likely just programmed hits from proxy servers.
Build your own list of prospects and work on organic traffic building campaigns as well.
The all-important disclaimer and Terms of Service declaration
You will probably need a legal professional to help you draft your Terms of Service disclaimer as this is what can keep you out of the kind of trouble which seeks out many people who run online campaigns and business that blow up and achieve great success.
Taking care not to break local laws
Things can get really serious when it comes to online marketing campaigns that go horribly wrong, with the possibility of indictments on charges such as wire-fraud and other cyber-space related crimes. You would probably have to have a specific criminal agenda for things to ever get that far though, so for the most part you don’t need to worry too much. What you do however need to worry about perhaps is just ensuring that you don’t break any local laws through the provision of your service, even if it would probably be a remote service in the case of an online campaign. I mean you wouldn’t be advertising a tasty cheeseburger to people located in Saratoga County if you’re on the other side of the world, would you?
So naturally the marketing campaign you’d be running in such an instance would be aimed at getting people located globally to buy some kind of remote service you’re offering or just to spread brand awareness.
The best way to ensure local compliance is to perhaps collaborate with a legal firm operating in the specific area you’re targeting, such as how I might get in touch with the Colwell Law Group in Ballston, Spa if I wanted to run a provocative video advertising campaign but I didn’t want to offend anyone in that specific area to the point that I might have to deal with a backlash of lawsuits.