So you’ve been through the whole process of identifying a gap in the market, registered your business, gotten your website up-and-running and you may have even gotten into your chosen business as a result of some pre-launch clients you managed to land, but now things are getting real and you realise that the real work has only just started. How do you go about making a good impression as a brand new business which is undoubtedly entering into a stiff, stiff market?
Think Globally
What if I told you there was a virtual office Beverly Hills has just waiting to be “occupied” by new businesses such as yours? A virtual office in a prestigious location is just one of many ways through which your new business can make a good impression through some global thinking though. This is just part of what thinking globally encompasses and by no means does it mean you have to spread yourself thin or perpetuate the illusion of success through unnecessary and irresponsible spending. No.
If you do your research properly, part of which I guess entails reading this here blog post right now, you’ll come across some useful information which is the preserve of those who take action – information such as that of these mentioned virtual offices for rent, which come fully serviced with all the amenities of a regular, physical office you might rent at any other prestigious postal code. Since you or any of your staff members won’t be occupying this office space too much, if at all really, you can rent it as needed or rent it remotely just for the prestigious address and perhaps for the virtual admin service that comes with it. If you do ever need to use the facilities physically, the integrated conference room rental Beverly Hills equally has to offer will do just fine. This can be utilised as an add-on service or as a stand-alone, probably for when you might need to meet big, fussy potential clients whom you want to make a good impression on.
Otherwise thinking globally with your business also means you need to target prospective clients from all corners of the globe. Airmail for example is making it possible for even a physical goods trader to sell to someone from across the globe as if they were just down the street! Explore all of these globalisation channels and tools available to you.
Create the perfect space
Whether your business is in the form of an office or a shop or even a restaurant, how you set up your space determines how your employees and customers are going to respond to it. What smart entrepreneurs do is hire professionals from companies like Perth Citi Fitout and others to transform your commercial space into an aesthetically pleasing and easily navigable space.
A well-designed space, after all, not only reflects the brand’s identity and values but also creates an atmosphere that resonates with customers. Attention to detail in layout, lighting, colors, furniture, and decor can convey professionalism, creativity, and attention to quality. So it only makes sense to hire experienced professionals to handle it.
Keep in mind though, that such a space, once organized, has to be maintained as well. Only by keeping it clean can you ensure that the office is making the best impression it can make. To keep the premises spick and span, there are many ways. To start with, by visiting this website you will discover how commercial cleaning services can ensure sanitation and hygiene in your new space. Beyond that, you could also invest in air purification instruments, sanitation stations, and so on.
Focus on sustainability
Businesses tend to invest in unnecessary things to make an impression on others. But what could make yours stand out from the rest is the religious practice of sustainability in everyday tasks. After doing a top-down analysis of your business, you could list down the different things that you could introduce or change to inculcate sustainable working.
For starters, you could set up a Modular office building to assure lesser carbon emissions, energy efficiency and less waste. By using modern industrial materials, the buildings can be airtight, keeping the thermal air inside which ensures better indoor climate control. Individual modules are mostly built in factories and can be assembled on-site, which reduces the need to utilize construction materials, thereby reducing dust and noise pollution. In addition, there is a significantly lesser waste of raw materials as the ones used aren’t exposed to the elements long enough to be damaged before even being used for construction.
Next, you could introduce biodegradable supplies and reduce the use of plastics to a minimum. That could set the building blocks for a zero-waste policy. Then, you could use a natural clay cooling system which does not require externally provided energy for cooling. Further, solar panels can be installed to create an independent supply of electricity to your workspace. And finally, you should segregate wastes according to their types for efficient disposal.
The practice of sustainability may not directly create an impression in the minds of clients and consumers, but it could show that your business is doing its part in reducing unnecessary pollution. It could make you come across as more trustworthy, which will contribute to your image in the public eye.
Focus on Providing Value
One thing you might come to realise, even as s new business operator, is that customer loyalty is very fickle. This isn’t necessarily a bad thing because at the end of the day two parties are benefiting from the transaction, so to win more customers you need to focus on providing value. Now if you contact Global Business Centers for example with the aim of perhaps minimising your business overheads through renting virtual office space as opposed to having to contend with the upkeep of physically occupied offices, the resultant savings thereof could be repurposed into some value which you can pass on to your clients. Being able to provide a product or service at even a marginally cheaper rate than what the market typically offers is a great way of making an impression that pays!
