If you’ve ever visited an exhibition, you’ll know that there are always certain stands that are busy, while some can be pretty quiet during the day. Unfortunately for smaller businesses, it can often be the corporate giants who shell out for the biggest stands that get the most attention, while they have to struggle to bring in potential clients. However, even the smallest stand can obtain big attention with the right branding and a bit of ingenuity. Here are some ideas for smaller stallholders who want to make the most of their space.
Look professional
It’s often tempting to save money by setting up your own stand, especially if you’ve already spent a lot hiring the space. However, this can be counterproductive at the exhibition. If you’ve brought in folding tables, but the stand next to you is professionally fitted out, your company is going to look cheap and unprofessional. From using the right colours, to having sturdy, properly made fittings on your stand, there’s lots the professionals can do to make even the smallest stall look amazing.
Avoid clutter
It’s important to avoid having too much stuff on your stand, and not to try and cram too much into a small space. This will make it seem crowded, and means fewer people can browse at their leisure. Some ideas you could try include:
- Having a touch screen to take details – instead of using paper
- Using smaller items of furniture to fit the booth properly
- Having staff standing toward the front of the stand rather than behind a table
- Mounting things to the wall to maximise space
This will ensure you make the most of the space you have, and that your small stand doesn’t look overwhelmed with things.
An image of success
Small doesn’t have to mean unprofessional when it comes to exhibition stands. Some of the smallest start-ups have become big corporations, and it’s important to project an image of success when you’re still working your way to the top. Make sure you have pull up & roller banners printed professionally, as they’re a great way to advertise smaller stands, and don’t take up too much space. By having a professional, eye-catching sign, even small stands can compete with the giants in their industry, and show they offer a service that’s just as professional.
If you’re a small or medium sized business, and your competitor is a large corporation, then events such as exhibitions can be really important. However, you may only be able to justify the expense of a small stall at prestigious events, so you will need to make the most of it. By using a professional exhibition design service, you can be sure your stand will look just as good as your competitors, and catch the eye of the people that matter. Exhibitions are great for increasing brand recognition and networking within your industry, so make sure you make the most of this excellent opportunity, no matter what the size of your stand.
